Except as allowed by Section 10.38.210 (Administrative adjustment of sign standards allowed), the only method for a party to potentially obtain any reduction of the standards, restrictions and requirements of this chapter is for the party to seek and obtain a variance from the city's hearing examiner pursuant to Section 10.30.030. No party shall have any entitlement to a variance. The city shall make available one or more forms to be used by requestors seeking a variance. Each submitted request for a variance shall be reviewed by the city's hearing examiner in accordance with the procedures, review criteria and authority of Section 10.30.030. (Ord. 2172, § 13, 2022; Ord. 2134, § 1, 2021.)