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(a) The digital display area of any digital sign shall not exceed the lesser of fifty percent of the total sign area that is allowable as provided in Table 38-2 or fifty square feet.

(b) No more than one digital sign may be installed per each one hundred feet of street frontage.

(c) Digital signs are not allowed in residentially zoned districts.

(d) For EMCs, the difference between the off-message and solid-message measurements using the EMC measurement criteria shall not exceed three-tenths foot-candles at night. Each EMC shall be equipped with a sensor or other technological device that automatically determines the ambient illumination and automatically dims the sign according to such ambient illumination, or that can be adjusted so as to comply with the three-tenths foot-candle measurement.

(e) Digital signs shall not include or utilize any motion other than the changing of the displayed content.

(f) The minimum duration between alternating display content shall be three seconds. (Ord. 2134, § 1, 2021.)